Larger enterprises can hire an agency or full-time staff member to run their social media accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of a social media presence to spend time developing and implementing a great social media strategy. As a social media consultant, you can help small businesses determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Skye Schooley is an Arizona native, based in New York City. After receiving a business communication degree from Arizona State University, she spent nearly three years living in four states and backpacking through 16 countries. During her travels, Skye began her blog, which you can find at www.skyeschooley.com. She finally settled down in the northeast, writing for Business.com and Business News Daily. She primarily contributes articles about business technology and the workplace, and reviews remote PC access software and collection agencies.
If you have a knack for creating unique images, there’s no need to fuss over your own inventory. If your creations can be easily printed onto a product, then you can make money. Upload your designs on a variety of websites like CafePress. If someone likes them, the company prints them up and ships the product. You could create unique designs for calendars, books, T-shirts, bags, hats, greeting cards, or posters and get a commission for each one sold. Some of these sites include Zazzle, Teespring and Lulu.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This post walks through the basics of how. Get Started
Are funded jointly by the federal government and individual states, and are usually associated with state and community colleges and universities. Help you evaluate the feasibility of your plan, develop your business plan, and complete your funding application - all for no charge. Perhaps the best place for young entrepreneurs to start shopping for an SBA loan
Anyone considering a drop shipping business should seriously consider leveraging Amazon.com to grow their business and learn more about becoming a profitable Amazon seller, because Amazon is an established marketplace that people already trust and has an existing customer base. Eventually, you should also consider having your own online store as well.
To get your e-commerce business up and running, all you need is a web hosting service with an integrated shopping cart feature or e-commerce software. To simplify the shipping process, you can work with vendors to ship products to customers on your behalf. This can reduce the amount of inventory you need to keep onsite. [Related: A Small Business Guide to E-Commerce Shipping]
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The prospect of working from home has gained credibility over the years. Home offices can now compete with small commercial businesses and save on rent in the process. It may also be possible to tax deduct some of your home expenses while running a home based business. Faxes, high speed internet connections, dedicated home telephone lines, and cell phones help to make a home-based business a reality. Earlier home businesses had been where families lived on the second floor of their house while converting the first floor into a store, where upon close of business they would secure the first floor and retire to the upper floors. This type of home business is still done in some rural areas. Many home businesses are started off in a much smaller capacity whilst the owner is still employed elsewhere, and then expanded once they are proven to be profitable.
When one of your customers makes a purchase, you purchase the product from a third-party company (the drop shipper, usually a manufacturer or wholesaler) for a lower price. This process is as simple as forwarding the order from your customer, a process that can actually be completely automated. (Remember you don't have any risk here of buying inventory because the sale has already been made).