... The first group believes that women go for HBBs because they have no other alternatives. Therefore, as the house is used as a business location, the growth of their business has been limited; their activity is thoroughly made marginal, because less time is used for the business; its survival is even under question ( Thompson et al., 2009), but Breen and Karanasios (2010) believe that managerial qualifications and access to capital and marketing skills make women-owned HBBs grow. Of course, there are significant gender differences at work in HBBs ( Holmes et al., 1997). ...
Focus - It's easy in this fast paced, constant info-in-your-face world to get distracted. This is especially true for business start-ups that often get side-tracked by the shiny object syndrome (i.e. products and services that promise fast results), or bogged down in unimportant busy work. Successful entrepreneurs are focused on what will bring results.
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There's an audience for everything, even if it's as specific as dollhouse furniture or organic dog food. With a niche e-commerce store, you can reach customers who seek your specific products. Building a business in a niche market can help you differentiate yourself from other brands and build your credibility and expertise. Look to social media or your own consumer needs to come up with a product to sell online.  
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
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