... In terms of industry, there appears to be some 2 concentration in business services (Soldressen et al. 1998; Loscocco & Smith-Hunter 2004), and several studies find home-based firms are started with low levels of initial capitalisation (Loscocco & Smith-Hunter 2004; Thompson et al. 2009). Home-based business are also said to have lower growth ambitions than other firms and are likely to have few or no employees (Thompson et al. 2009; Newbery & Bosworth 2010). There is much assertion throughout the limited literature that motivations for starting home-based bsuinesses are based on the flexibility they afford in terms of work-life balance (Baines & Gelder 2003; Thompson et al. 2009), including balancing work and domestic commitments, often cited as particularly suited to working mothers (Loscocco & Smith-Hunter 2004; Ekinsmyth 2011). ...
Many people buy and sell domain names to earn money online since it takes very little time or investment. You can purchase a domain at its registration price or even much cheaper and then resell it for a profit. But, it always pays to do your homework first on websites like Afternic.com, Sedo.co.uk, or other domain auction websites in order to get a good idea of what’s popular in terms of domain names. An ideal way to find really good names is to check out terminated lists that offer many expired names and have made their way back into the pool for people to buy. A good site for this is expireddomains.net where you can put in your desired keyword that you want in your domain name and a long list of domain options will appear.
... Beaucoup de critères d'analyse ont été utilisés pour étudier les PME « particulières » ou « extraordinaires » (Welter et al., 2017) : par exemple le niveau de dépenses de R&D (entreprises de haute technologie [Hirsch-Kreinsen et Jacobson, 2008]) ; l'âge de l'entreprise (des entre-prises en démarrage [Birley et Westhead, 1993 ;Gatewood, Shaver et Gartner, 1995]) ; le type de propriété (entreprises familiales [Fernández et Nieto, 2005 ; Basco et Pérez Rodríguez, 2009]) ; la localisation (les entreprises à domicile [Thompson, Jones-Evans et Kwong, 2009 ;Mason, Carter et Tagg, 2011]), ou le but pour lequel elles ont été créées (entreprises sociales [Shaw et Carter, 2007]). ...
Publicity: Getting your business featured on media outlets can be a great way to reach new customers, but connecting with the right people to make it happen can sometimes be difficult. You can always submit and post press releases for news and announcements from your business through online press release distribution services. While press releases can work, they can also be time-consuming and are often ignored. Another option that often produces better results is to sign up for media requests through Help A Reporter Out. Once you sign up, you'll receive emails listing requests for professional sources from media outlets, including newspapers, magazines, radio and TV programs, blogs, and podcasts.
Content Marketing: Writing articles or blog posts related to your business and submitting them to be published on other websites is another great way to reach your target market for free. Although mass distribution of a single article across the web doesn't have the same SEO benefits it once had, submitting exclusive articles to a specific site can still reap many rewards including SEO, boosting your credibility, and reaching a market that might not otherwise know about you. Because writing can be time-consuming, you may want to consider how you can repurpose what you write into other forms of content or with new angles for other audiences.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started
Do you love taking pictures and have a general passion for photography? If so, you could make a very nice living for yourself online selling your photos. There are countless people who are willing to pay you good money for your collection of unique images you have to offer. Today more than ever it’s super easy to submit your pics to the masses, which can provide you with a very convenient approach to creating a solid source of additional income. Several stock photo sites like Shutterstock and Fotolia offer enticing incentives for individuals to earn money passively from the photos they randomly shoot in their spare time.
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again: