... Women (with and without dependent children) of this business type are distributed fairly equally across urban and rural areas. It is striking that a higher proportion of these businesses than home-based businesses on average had increased their turnover in the previous two years, which contradicts the view that 'mumpreneur' businesses are of marginal relevance in terms of turnover and value added (Thompson et al. 2009). The second distinct group of business owners run the business from home because of their own illness or disability or care of an elderly or disabled person. ...
Serial Entrepreneur: Many entrepreneurs get the most joy out of starting and building a business, but not in its continued management, so they sell it to launch a new idea. They are still considered entrepreneurs because they operate and assume risk in the business for the time they own it. Other times, serial entrepreneurs juggle several businesses at once, earning multiple streams of income.
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You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This post will teach you how to make that judgment call. Get Started
... To illustrate, three empirical studies are described, though this is not exhaustive. First, Thompson et al. (2009) use Global Entrepreneurship Monitor data, basing their measurement of HBB on nascent and start-up activities in the home. Elsewhere, Felstead et al. (2000) base their study on the 1998 Labour Force Survey that explores those who work mainly, sometimes or partially at home (both employed and self-employed), thus not separating employment and self-employment status. ...
How much of your marketing strategy should be done online and which internet marketing elements you use depends on the nature of your business, your budget, your time, and your goals. Many small business owners do it all themselves in the beginning, but as their businesses grow, they begin to pay for services or outsource work to a virtual assistant that can help them with online marketing.
... In terms of industry, there appears to be some 2 concentration in business services (Soldressen et al. 1998; Loscocco & Smith-Hunter 2004), and several studies find home-based firms are started with low levels of initial capitalisation (Loscocco & Smith-Hunter 2004; Thompson et al. 2009). Home-based business are also said to have lower growth ambitions than other firms and are likely to have few or no employees (Thompson et al. 2009; Newbery & Bosworth 2010). There is much assertion throughout the limited literature that motivations for starting home-based bsuinesses are based on the flexibility they afford in terms of work-life balance (Baines & Gelder 2003; Thompson et al. 2009), including balancing work and domestic commitments, often cited as particularly suited to working mothers (Loscocco & Smith-Hunter 2004; Ekinsmyth 2011). ...
Frauen und heimbasiertes UnternehmertumNachweise aus Groβbritannien Piers Thompson University of Wales Institute, Cardiff, Groβbritannien Dylan Jones-Evans University of Wales, Groβbritannien Caleb Kwong Universität Essex, Groβbritannien Frauen erhalten durch ein eigenes, heimbasiertes Unternehmen die Flexibilität, die es ihnen ermöglicht, familiäre Verantwortung und Berufstätigkeit zu vereinbaren. Dies geschieht jedoch oft auf Kosten von Unternehmensleistung und — wachstum. Mit Daten aus der ,Global Entrepreneurship Monitor'-Umfrage in Großbritannien untersucht diese Arbeit die Charaktereigenschaften dieser selbstständigen Frauen, die ihre Unternehmen von zu Hause aus führen. Ergebnisse zeigen, dass ein großer Teil der Frauen, die ein Unternehmen von zu Hause aus führen, über eher weniger unternehmerische Ressourcen verfügen, was darauf hinweist, dass diese Entscheidung eher aufgrund von Umständen getroffen wird. Diese Untersuchung ergab auch, dass solche Unternehmen eher in Teilzeit geführt werden, und so weiter zu ihrer Marginalität beitragen.
Starting a new business online requires much less risk than investing your dollars into a brick-and-mortar storefront or downtown office. Because your business is based online, you can reach more potential customers, work from virtually anywhere and make money online without large overheads. With some basic website and communication skills along with a little maintenance know-how, almost anyone can launch a business online and get it up and running in only days. Think you’re ready to become the next big entrepreneur online?
A GEM (Global Entrepreneurship Monitor) a GERA (Global Entrepreneurship Research Association) konzorcium kutatási projektje. A projekt résztvevői a bostoni székhelyű Babson College, a London Business School és az egyes országok kutatási csoportjai, amelyek száma az alapítás óta folyamatosan nőtt. A konzorcium 1997-ben jött létre abból a célból, hogy a kutatásban résztvevő országok lakónak ... [Show full abstract]View full-text
There are a lot of items that can be purchased very inexpensively at garage sales or thrift stores and sold for higher prices elsewhere. A few years ago I discovered that I could purchase good hardcover books at my local thrift shop for $1 or less. I realized that some of them could be sold on Amazon.com for $15-$20, which turns out to be a pretty decent profit.
With affiliate marketing, you offer the products for sale, for example, on your blog or e-commerce website. Each product has a unique link that tracks back to your account with your affiliate partner. A prospect who clicks on the link is taken to your partner’s shopping cart for checkout. Once they buy, that purchase is recorded and you receive a commission. Commission amounts vary depending on the affiliate partner, but is generally 5 percent to 25 percent, or 50 percent or more with digital information products.